KPI dashboard examples for the way B2B teams actually run.

Six working KPI dashboards, each built for a different team and a different question. Open them, switch the periods, hover the charts. Every one can be built for your own data, as a web dashboard, inside a client portal, or in Power BI.

sample dataThese are concept dashboards for fictional companies, built to show range. Client work stays confidential; ask and I'll walk you through comparable real builds.

CFO cockpit dashboard for Northwind Wholesale, sample data

Finance

CFO dashboard

Northwind Wholesale · for CFOs and finance leads

Revenue, margin, EBITDA and cash in one place, a 3-month cash forecast, receivables ageing and the overdue invoices that need a call.

P&LCash forecastReceivables

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Revenue & retention dashboard for Planvio, sample data

SaaS

SaaS metrics dashboard

Planvio · for SaaS founders and finance

MRR movements split into new, expansion, contraction and churn, cohort retention, plan mix and the accounts most likely to churn.

MRRNRRCohorts

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Sales

Sales KPI dashboard

Corvo Industrial Supplies · for commercial directors

Pipeline by stage with conversion, weighted forecast against quota, bookings against target and a rep leaderboard, by region.

ForecastWin rateQuota

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Operations control tower dashboard for Rivière Freight, sample data

Logistics

Logistics KPI dashboard

Rivière Freight · for operations managers and planners

A live network map of lanes between hubs, on-time delivery against target, exceptions by reason and every shipment at risk.

OTDExceptionsLive

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Sales & stock dashboard for Hollandse Tuin & Co, sample data

E-commerce

E-commerce KPI dashboard

Hollandse Tuin & Co · for commercial and purchasing

Sales by channel, the webshop funnel, days of stock cover per category and a reorder list that tells purchasing what to buy this week.

ChannelsFunnelReorder

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Client lead report dashboard for Studio Kade for Kampwerf, sample data

Agency

Marketing KPI dashboard

Studio Kade for Kampwerf · for agencies and their clients

A live, read-only client portal instead of a monthly PDF: leads by channel, budget pacing, cost per lead and campaign status.

LeadsCPLClient portal

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From your systems to a screen like this

Each example is a real pattern: the data model, the KPI definitions and the layout are the hard part, and they carry over to your business.

1Connect: your accounting, CRM, webshop, ERP or spreadsheets, refreshed on a schedule.
2Model: one definition per KPI, so every number on the screen means the same thing to everyone.
3Design: the questions your team asks every week, answered on the first screen.
4Automate: alerts, a monthly pack with AI commentary, or a client portal on top.

Want one of these for your numbers?

Live dashboards from €600, Power BI from €300. Fixed quote, EU-based, GDPR-ready.

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